Jolly Rancher-inspired sneakers and slides have arrived, marking the first time the hard candy company has a shoe line.
The colorful kicks are the latest from a collaboration between sports footwear giant New Balance and Los Angeles Clippers player Kawhi Leonard, who says the fruity snack was his favorite childhood candy.
Prices range from $35 for sandals decorated with fruits representing Jolly Rancher flavors, to $160 for the “vision blue with aztec gold” basketball sneakers, with fruit images stamped on the tongue and sides.
The New Balance KAWHI Jolly Rancher Collection also includes t-shirts in a variety of colors for $35. And regular white sneakers, with the traditional New Balance “N” on the side, Jolly Rancher fruit on the tongue, and multi-colored bottoms, retail for $90.
“Working closely with Kawhi on this collaboration infuses more of his personality into his signature collection and allows him to further showcase his style,” Jonathan Grondin, New Balance’s design director for basketball, said in a statement. “He wanted to ensure its design emulated the hard work he puts in on and off the court.”
The candy company was excited to step onto new turf.
“Developing our first-ever shoe collaboration with Kawhi and the New Balance team has been a surreal experience,” said Shannon Wilkinson, a brand manager for Jolly Rancher. “Collectively we were able to combine our absurdly, bold fruit flavors and our unmistakable fruit gang characters with Kawhi and New Balance to showcase a bold, unique and one-of-a-kind style in this collection.”